This campaign created two bespoke WOW FSDU displays for Superdrug, each showcasing three Halloween looks. These displays utilized innovative features, including dual-purpose "hero platforms" that combined product locators and education panels to guide shoppers on recreating each look. Bold headers, die-cut cladding with photos, and QR codes further engaged shoppers while maximizing stockholding. Delivered preassembled with matching tester kits, the displays ensured ease of implementation and disruption in-store.

Faced with tight space constraints, the hero platforms allowed product display and consumer education without reducing stock. This inventive solution was complemented by precise coordination of multibrand products, ensuring all stores received accurate configurations and testers. The displays were constructed from E-flute for strength, durability, and aesthetic finish, while hidden EB-flute locators enhanced shelf stability. Side panels and headers featured bold imagery and embellishments for increased standout without incurring excessive costs.

Highly impactful, these displays increased featured product sales by 141%–227% in the campaign's first half, demonstrating their strong appeal and effectiveness. Cost-efficient yet visually striking, they delivered on all objectives: maximizing stockholding, educating consumers, and driving sales. Client feedback highlighted the disruption, innovative QR codes, and ease of shopping as standout features that contributed to the campaign's success.