The Vaseline Honey-Scented Tin FSU campaign was designed for high street placement in Superdrug stores. The display’s materials and construction were carefully chosen to balance durability, creativity, and cost-effectiveness. The structure, including the base, back strut, and shelf struts, was crafted from EB flute for strength, while the lip tin inserts were made from E flute and covered with 1.2-micron WLGB for added durability and a polished finish. To enhance the aesthetic, plain silver Mirri was used inside the tin lids, creating a realistic and impactful appearance in-store. The display featured high-quality, four-color digital printing, ensuring vibrant and cost-efficient visuals that were striking from any angle.

The floating shelves were supported by discreet yet strong struts, maintaining stability even with potential pressure from shoppers leaning on the display. The honeycomb-shaped tin inserts complemented the honey theme, delivering a visually striking presentation. Lower shelves were designed with fewer rows of tins, ensuring no product was hidden and making the display easy to shop. The creative FSU design remained simple enough to keep production and assembly cost-efficient, meeting retail logistics needs while maintaining a strong visual impact.

The campaign's marketing objectives focused on differentiating the honey-scented Vaseline tin without relying on promotional discounts. The display was crafted to stand out anywhere in the store, instantly evoking thoughts of honey and making products easy to access for shoppers. Importantly, the design adhered to Superdrug’s POS guidelines, ensuring seamless implementation within the retail environment. This blend of thoughtful design and practical functionality positioned the product for success in a competitive retail setting.